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Marketing plan of Sporthotel and the nearest sport facilities in Kostelec nad Černými lesy
Fousek, Jiří ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Name Marketing plan of Sporthotel and the nearest sport facilities in Kostelec nad Černými lesy Short summary The main aim of my bachelor's thesis is to create a marketing plan for Sporthotel in Kostelec nad Černými lesy. The basis of my marketing plan will be situation analysis, which deals with availability of sports facilities, current offer for customers and quality of similar sports facilities in the neighbourhood. Marketing plan will include offer of services, promotional strategy and financial budget of Sporthotel for following years. A part of the thesis deals with management of sports unities, which run the sports grounds. Key words Marketing planning and plan, civic association, management of sports club, marketing mix.
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Marketing plan of Sporthotel and the nearest sport facilities in Kostelec nad Černými lesy
Fousek, Jiří ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Name Marketing plan of Sporthotel and the nearest sport facilities in Kostelec nad Černými lesy Short summary The main aim of my bachelor's thesis is to create a marketing plan for Sporthotel in Kostelec nad Černými lesy. The basis of my marketing plan will be situation analysis, which deals with availability of sports facilities, current offer for customers and quality of similar sports facilities in the neighbourhood. Marketing plan will include offer of services, promotional strategy and financial budget of Sporthotel for following years. A part of the thesis deals with management of sports unities, which run the sports grounds. Key words Marketing planning and plan, civic association, management of sports club, marketing mix.
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"Strategic Management of Floorball Club ACEMA Sparta Praha"
Svatoš, Ondřej ; Heřman, Jan (advisor) ; Zeman, Karel (referee)
The thesis deals with the issues of the sports management. Author analyzes the differences amongst Czech legal entities suitable for sports clubs and summarizes advantages and disadvantages of those entities. The main goal of the thesis is to introduce sports managament which is shown in the example of the floorball club. Besides, author would like to present specifics of managing sports clubs as a non-profit organizations.
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